W990 Takes the Spotlight at Goodson’s All-Terrain Logging

Based in Jacksonville, North Carolina, Goodson’s All-Terrain Logging goes where most other logging crews don’t dare go — into the Tar Heel State’s coastal swamps in search of valuable hardwood. Bobby Goodson and his crew were the stars of the Discovery Channel’s hit reality show, Swamp Loggers. The show, which ran for four seasons, chronicled the constant difficulties encountered with bad weather, poor road conditions, and equipment failures, as well as uncertainties concerning lumber buyers, landowners and sawmills.

“Logging is a handful in itself. When it became difficult to get contract trucks, I knew I needed to buy trucks that would lure drivers to our company, and that could handle and deal with extreme conditions,” Goodson says. Goodson previously augmented his contract haulers with a small fleet of Kenworth W900s. He has since upgraded to the Kenworth W990, and took possession of six new W990s this past spring from MHC Kenworth – Wilmington.

Goodson spec’d his Kenworth W990s with the Eaton UltraShift® PLUS 13-speed heavy duty vocational series automated transmission for the challenging conditions. Driver comfort was another factor in selecting the Kenworth W990 with its wider and quieter 2.1-meter cab compared to the 1.9-meter cab of the W900. Goodson also spec’d the 40-inch sleeper, which includes a 78-inch by 24-inch liftable bunk, 6.5-inch thick foam mattress, and 22 cubic feet of storage. “If you buy the best trucks on the road, you attract the best drivers,” says Goodson. “The W990 is a ‘driver’s truck’ and the best part for me, is that I know it’s going to do the job.”


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