PACCAR Parts launched the next generation of its industry-leading eCommerce tool, Online Parts Counter (OPC) in 2020. Kenworth customers can conveniently order more than 1.4 million parts wherever they are with 24-hour access. The new tool features mobile-friendly designs, enhanced search and filtering capabilities, related and alternative parts recommendations and detailed product information.
“PACCAR Parts is committed to leveraging the latest technology and innovation to maximize customer uptime. Our investment in the next generation of OPC provides industry-leading eCommerce capabilities for Kenworth customers,” said David Danforth, PACCAR Parts general manager and PACCAR vice president.
Kenworth customers can quickly filter product searches and review order history before purchase to streamline the ordering process. In addition, for convenient re-ordering, customers can add parts from a centralized list at the touch of a button. The combination of the optimized search functionality, mobile device viewing and multi-lingual settings will help customers find the right parts faster.
Newly redesigned OPC product pages feature 360-degree parts images and extensive product details. Pricing, special offers and parts availability information are accessible throughout the website to create a real-time browsing experience. In the new mini cart, customers can view orders without leaving the shopping process.
Customers can take advantage of Kenworth Privileges loyalty program by now having the ability to view and redeem offers on promotional parts. Kenworth Privileges customers have access to a new promotions page that displays special savings available through OPC. They can also select one or many part numbers on promotion and check inventory at the nearest Kenworth dealer.
OPC’s new robust platform streamlines the on-boarding process for systematic fleet integrations. It connects PACCAR Parts Fleet Services customers to OPC and allows them to order directly from Kenworth dealers. Benefits of fleet integration include allowing users to access multiple dealers with one set of credentials, real-time inventory and network-wide pricing from selected dealers, increased purchasing and invoice accuracy and reduced administrative costs.
“We designed the next generation of OPC with features and functions to meet Kenworth customer preferences and needs when they are looking for parts. This reflects a transformation in how we drive the digital customer experience and our dedication to always exceed customer expectations,” said Chris Scheel, PACCAR Parts senior director of marketing.